'Around 15 to 20 notifications go out to sports book operators and regulatory offices a month,' Sadin said. If they find something alarming, they alert leagues, state regulators and the NCAA. The company's most common concern is gamblers trading on inside information. The company focuses on betting lines, odds, social media posts and more to try and spot suspicious behavior.
Now, he does the same with sports data, watching 'everything that has regulated sports wagering available on it' for anything alarming. Integrity Chief Operating Officer Scott Sadin has a background in the hedge fund world, where he analyzed Wall Street transactions to root out suspicious deals.
